Brand Approved aligns leading brand marketers with best of breed technology and new media partners.

Advertisers ranging from Fortune 500 companies to startup brands rely on Brand Approved to recommend leading solution providers that can offer sustainable innovation while driving meaningful ROI. Brand Approved’s exclusive advisory board includes some of the most highly regarded and progressive client side marketers in the industry. These buy side change agents are responsible for identifying, testing and recommending each service provider within our portfolio.

Hence, certifying each of them as Brand Approved. Since Brand Approved is financially supported by its portfolio partners, the services we provide to brand marketers are complimentary. We’re constantly adding brand side marketers to our advisory board. Please contact us if you’re interested in joining.

Once a service provider is vetted by our advisory board and becomes part of the Brand Approved portfolio, they immediately experience the benefits of having direct access and communication with brand side executives. Fortune 500 companies and other leading advertisers are constantly seeking Brand Approved’s recommendations of vendors that can innovate their business while driving meaningful ROI.

Brand Approved facilitates the process of introducing its portfolio partners to our expansive network of brand marketers that spans all business categories (automotive, CPG, financial services, retail, et al). Beyond the facilitation of introductions, Brand Approved accelerates the RFP and implementation process. Ultimately, helping its portfolio companies build more brand direct business that elevates their status from vendor to proven partner.

Brand Approved produces focus groups consisting of leading brand side marketers. Through one session or a series, service providers have the rare opportunity to present their capabilities and marketing materials to an audience of client side executives from Fortune 500 Companies. Focus group participants represent the profile of the presenting company’s ultimate buyer and they are committed to providing their unfiltered feedback. The candid responses and constructive recommendations prove invaluable to the service providers.

Brand Approved facilitates Brand Marketer Focus Groups across the US but primarily in New York City, Chicago and San Francisco. We have the ability to recruit key influencers and decision makers ranging from Brand Managers, heads of digital, heads of media to CMOs from all industry sectors. These sessions are kept completely confidential. Brand Approved compensates brand marketers for their time in these focus groups. Please contact us if you’re interested in participating.

Advertisers ranging from Fortune 500 companies to startup brands rely on Brand Approved to recommend leading solution providers that can offer sustainable innovation while driving meaningful ROI. Brand Approved’s exclusive advisory board includes some of the most highly regarded and progressive client side marketers in the industry. These buy side change agents are responsible for identifying, testing and recommending each service provider within our portfolio.

Hence, certifying each of them as Brand Approved. Since Brand Approved is financially supported by its portfolio partners, the services we provide to brand marketers are complimentary. We’re constantly adding brand side marketers to our advisory board. Please contact us if you’re interested in joining.

Once a service provider is vetted by our advisory board and becomes part of the Brand Approved portfolio, they immediately experience the benefits of having direct access and communication with brand side executives. Fortune 500 companies and other leading advertisers are constantly seeking Brand Approved’s recommendations of vendors that can innovate their business while driving meaningful ROI.

Brand Approved facilitates the process of introducing its portfolio partners to our expansive network of brand marketers that spans all business categories (automotive, CPG, financial services, retail, et al). Beyond the facilitation of introductions, Brand Approved accelerates the RFP and implementation process. Ultimately, helping its portfolio companies build more brand direct business that elevates their status from vendor to proven partner.

Brand Approved produces focus groups consisting of leading brand side marketers. Through one session or a series, service providers have the rare opportunity to present their capabilities and marketing materials to an audience of client side executives from Fortune 500 Companies. Focus group participants represent the profile of the presenting company’s ultimate buyer and they are committed to providing their unfiltered feedback. The candid responses and constructive recommendations prove invaluable to the service providers.

Brand Approved facilitates Brand Marketer Focus Groups across the US but primarily in New York City, Chicago and San Francisco. We have the ability to recruit key influencers and decision makers ranging from Brand Managers, heads of digital, heads of media to CMOs from all industry sectors. These sessions are kept completely confidential. Brand Approved compensates brand marketers for their time in these focus groups. Please contact us if you’re interested in participating.




WHO ARE WE





Brandon Gutman

Brandon Gutman is an expert connector and proven business builder. As Managing Partner of Brand Approved, he’s led the advisory to become the premiere filtering system for brand marketers seeking best of breed technology providers. As Co-Founder of Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world's most successful brands to share how they're utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific writer, Brandon has interviewed over 100 CMOs for his column in Forbes. Prior to launching Brand Approved in 2010, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.


Ian Gomar

Ian is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel. Ian began his career working in advertising on P&G before moving to the client side as Brand Manager at the Coca-Cola Co. He then went on to be Group Brand Manager at Bacardi introducing many products such as Bacardi Black rum, Tropical Fruit Mixers and Bacardi Breezers.


Victor Melendez

Victor Melendez is a global executive, consultant and entrepreneur with 20+ years of experience in marketing, innovation and new business development across several industries including beverages, snacks and luxury goods. He has held senior assignments in the US and Mexico overseeing operations in North and Latin America, Europe and Asia for companies such as PepsiCo, Jose Cuervo, InBev, Miller-Coors and Luxottica. Victor holds a Bachelor’s degree in Marketing and an MBA in International Business from the prestigious ITESM School in Monterrey, Mexico and has attended various professional development seminars at Harvard Business School and Kellogg Graduate School of Management




ADVISORS





Keenan Beasley

Keenan most recently served as a VP Marketing at L'Oreal, leading the Garnier Fructis brand. Keenan has extensive experience managing some of the most iconic and fastest growing global brands at the nation’s top CPG companies. He has a passion for strategy, communication, brand building and making a lasting brand impact. Before jumping into Beauty, he oversaw Lysol and the Food Division for Reckitt Benckiser. Keenan began his career at Procter and Gamble, where he managed iconic brands such as Tide, launching Tide w/ Febreze and the Olympic campaign, before moving over to lead emerging market development and expansion for Gillette in Brazil and CEMEA.


Marc Fonzetti

Marc is the Director of Media at Verizon Wireless, overseeing all media strategy, planning, buying, investment & ROI, as well as innovation for VzW. He manages a roster of media and digital agencies to accomplish the goals of his $1B+ measured media budget. Prior to his leadership role at VzW, Marc was the first US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer proving Digital Video to be a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc exercised his entrepreneurial spirit in the digital start-up world for 3 years, and held various media roles at BOOKSPAN (a Bertelsmann & Time Warner partnership), i-traffic/Agency.com and MediaVest (on P&G and Norelco) earlier in his career.


Ed Kaczmarek

Ed Kaczmarek recently served as Director of Innovation and Emerging Technology at Mondelēz International, where he led development of its award-winning iPhone application, the iFood Assistant. iFood Assistant won an Edison Award for Innovation in 2010. Ed also co-lead the creation of iPad application, Big Fork Little Fork. He continues to lead innovation through both mobile and digital.Ed has driven innovation digitally and traditionally during his tenure at Cadbury/Dr. Pepper, VNU, DoubleClick and Draft Worldwide. Ed published NYC Pet Project while at Good Books Publishing, a company he founded. In 2009, Fast Company magazine named Ed as “1 of the 10 Most Creative People in Food.” He also participates on the Intel Capital Advisory Board.


Dave Knox

Dave Knox is Chief Marketing Officer for Rockfish, one of the fastest growing digital agencies in the country. Prior to Rockfish, Knox was a seven year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List. Dave is active in the entrepreneurial community, serving as a Board Observer / Advisor to multiple venture-backed companies. He is a Managing Partner in the VC firm Brand Ventures, serves on the Board of VCU Brandcenter in Richmond, VA, and is the co-founder of The Brandery – one of the top 10 startup accelerators in the country.


Jason John

Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.




BRAND PARTNERS & PORTFOLIO COMPANIES






Brand Innovators

Brand Approved is closely aligned with Brand Innovators – the largest community of brand side marketers in the US. Our network of client side executives actively attends and speaks at their premium level events that take place every month all over the country. Link to schedule of events.

VISIT BRAND INNOVATORS

Brand Approved on Forbes

Our Q&A’s with CMOs and other leading brand marketers are published weekly on Forbes

VISIT FORBES



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