Advertisers ranging from Fortune 500 companies to startup brands rely on Brand Approved to recommend leading solution providers that can offer sustainable innovation while driving meaningful ROI. Brand Approved’s exclusive advisory board includes some of the most highly regarded and progressive client side marketers in the industry. These buy side change agents are responsible for identifying, testing and recommending each service provider within our portfolio.
Hence, certifying each of them as Brand Approved. Since Brand Approved is financially supported by its portfolio partners, the services we provide to brand marketers are complimentary. We’re constantly adding brand side marketers to our advisory board. Please contact us if you’re interested in joining.
Once a service provider is vetted by our advisory board and becomes part of the Brand Approved portfolio, they immediately experience the benefits of having direct access and communication with brand side executives. Fortune 500 companies and other leading advertisers are constantly seeking Brand Approved’s recommendations of vendors that can innovate their business while driving meaningful ROI.
Brand Approved facilitates the process of introducing its portfolio partners to our expansive network of brand marketers that spans all business categories (automotive, CPG, financial services, retail, et al). Beyond the facilitation of introductions, Brand Approved accelerates the RFP and implementation process. Ultimately, helping its portfolio companies build more brand direct business that elevates their status from vendor to proven partner.
Brand Approved produces focus groups consisting of leading brand side marketers. Through one session or a series, service providers have the rare opportunity to present their capabilities and marketing materials to an audience of client side executives from Fortune 500 Companies. Focus group participants represent the profile of the presenting company’s ultimate buyer and they are committed to providing their unfiltered feedback. The candid responses and constructive recommendations prove invaluable to the service providers.
Brand Approved facilitates Brand Marketer Focus Groups across the US but primarily in New York City, Chicago and San Francisco. We have the ability to recruit key influencers and decision makers ranging from Brand Managers, heads of digital, heads of media to CMOs from all industry sectors. These sessions are kept completely confidential. Brand Approved compensates brand marketers for their time in these focus groups. Please contact us if you’re interested in participating.
Advertisers ranging from Fortune 500 companies to startup brands rely on Brand Approved to recommend leading solution providers that can offer sustainable innovation while driving meaningful ROI. Brand Approved’s exclusive advisory board includes some of the most highly regarded and progressive client side marketers in the industry. These buy side change agents are responsible for identifying, testing and recommending each service provider within our portfolio.
Hence, certifying each of them as Brand Approved. Since Brand Approved is financially supported by its portfolio partners, the services we provide to brand marketers are complimentary. We’re constantly adding brand side marketers to our advisory board. Please contact us if you’re interested in joining.
Once a service provider is vetted by our advisory board and becomes part of the Brand Approved portfolio, they immediately experience the benefits of having direct access and communication with brand side executives. Fortune 500 companies and other leading advertisers are constantly seeking Brand Approved’s recommendations of vendors that can innovate their business while driving meaningful ROI.
Brand Approved facilitates the process of introducing its portfolio partners to our expansive network of brand marketers that spans all business categories (automotive, CPG, financial services, retail, et al). Beyond the facilitation of introductions, Brand Approved accelerates the RFP and implementation process. Ultimately, helping its portfolio companies build more brand direct business that elevates their status from vendor to proven partner.
Brand Approved produces focus groups consisting of leading brand side marketers. Through one session or a series, service providers have the rare opportunity to present their capabilities and marketing materials to an audience of client side executives from Fortune 500 Companies. Focus group participants represent the profile of the presenting company’s ultimate buyer and they are committed to providing their unfiltered feedback. The candid responses and constructive recommendations prove invaluable to the service providers.
Brand Approved facilitates Brand Marketer Focus Groups across the US but primarily in New York City, Chicago and San Francisco. We have the ability to recruit key influencers and decision makers ranging from Brand Managers, heads of digital, heads of media to CMOs from all industry sectors. These sessions are kept completely confidential. Brand Approved compensates brand marketers for their time in these focus groups. Please contact us if you’re interested in participating.
Advertisers ranging from Fortune 500 companies to startup brands rely on Brand Approved to recommend leading solution providers that can offer sustainable innovation while driving meaningful ROI. Brand Approved’s exclusive advisory board includes some of the most highly regarded and progressive client side marketers in the industry. These buy side change agents are responsible for identifying, testing and recommending each service provider within our portfolio.
Hence, certifying each of them as Brand Approved. Since Brand Approved is financially supported by its portfolio partners, the services we provide to brand marketers are complimentary. We’re constantly adding brand side marketers to our advisory board. Please contact us if you’re interested in joining.
Once a service provider is vetted by our advisory board and becomes part of the Brand Approved portfolio, they immediately experience the benefits of having direct access and communication with brand side executives. Fortune 500 companies and other leading advertisers are constantly seeking Brand Approved’s recommendations of vendors that can innovate their business while driving meaningful ROI.
Brand Approved facilitates the process of introducing its portfolio partners to our expansive network of brand marketers that spans all business categories (automotive, CPG, financial services, retail, et al). Beyond the facilitation of introductions, Brand Approved accelerates the RFP and implementation process. Ultimately, helping its portfolio companies build more brand direct business that elevates their status from vendor to proven partner.
Brand Approved produces focus groups consisting of leading brand side marketers. Through one session or a series, service providers have the rare opportunity to present their capabilities and marketing materials to an audience of client side executives from Fortune 500 Companies. Focus group participants represent the profile of the presenting company’s ultimate buyer and they are committed to providing their unfiltered feedback. The candid responses and constructive recommendations prove invaluable to the service providers.
Brand Approved facilitates Brand Marketer Focus Groups across the US but primarily in New York City, Chicago and San Francisco. We have the ability to recruit key influencers and decision makers ranging from Brand Managers, heads of digital, heads of media to CMOs from all industry sectors. These sessions are kept completely confidential. Brand Approved compensates brand marketers for their time in these focus groups. Please contact us if you’re interested in participating.
Brandon Gutman is an expert connector and proven business builder. As Managing Partner of Brand Approved, he’s led the advisory to become the premiere filtering system for brand marketers seeking best of breed technology providers. As Co-Founder of Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world's most successful brands to share how they're utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific writer, Brandon has interviewed over 100 CMOs for his column in Forbes. Prior to launching Brand Approved in 2010, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
Marc is the Director of Media at Verizon Wireless, overseeing all media strategy, planning, buying, investment & ROI, as well as innovation for VzW. He manages a roster of media and digital agencies to accomplish the goals of his $1B+ measured media budget. Prior to his leadership role at VzW, Marc was the first US Media Director for Reckitt Benckiser, CPG manufacturer of Lysol®, Air Wick®, Mucinex®, French’s® et al. Marc managed RB’s ~$500MM measured media investment across all media channels. In 2009, Marc received credit as the key brand-side pioneer proving Digital Video to be a viable complement to TV, winning an AdAge Media Maven Award in the process. Before RB, Marc exercised his entrepreneurial spirit in the digital start-up world for 3 years, and held various media roles at BOOKSPAN (a Bertelsmann & Time Warner partnership), i-traffic/Agency.com and MediaVest (on P&G and Norelco) earlier in his career.
Ian is President of Shaquille O’Neal Enterprises and a partner in Pheasant Hill Consulting, which focuses on helping accelerate the growth of digital marketing start-ups. Formerly a CMO at Sears Holdings, Ian has a steeped retail background having been President of Steve Madden Retail and E-commerce, President of Athletes World/Bata In Canada, CEO of Olsen Europe Fashion, and has had CMO roles at Footlocker, Inc., Wolverine Worldwide and Starter apparel. Ian began his career working in advertising on P&G before moving to the client side as Brand Manager at the Coca-Cola Co. He then went on to be Group Brand Manager at Bacardi introducing many products such as Bacardi Black rum, Tropical Fruit Mixers and Bacardi Breezers.
Dave Knox is Chief Marketing Officer for Rockfish, one of the fastest growing digital agencies in the country. Prior to Rockfish, Knox was a seven year veteran of Procter & Gamble, where he was instrumental in the digital turnaround that led to P&G being named to AdAge’s Digital A-List. Dave is active in the entrepreneurial community, serving as a Board Observer / Advisor to multiple venture-backed companies. He is a Managing Partner in the VC firm Brand Ventures, serves on the Board of VCU Brandcenter in Richmond, VA, and is the co-founder of The Brandery – one of the top 10 startup accelerators in the country.
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
With the explosion of digital marketing providers, it’s challenging to identify which are proven within the clutter. Brand Approved has demonstrated their ability as a marketing technology filter for forward thinking CMOs who want to lead trends instead of just following them. They continue to assemble "best of breed" vendors with unique IP and relevant, meaningful functionality to help improve our efficiencies and effectiveness in all stages of the marketing funnel.
Marc Speichert, Global Partner Lead, Google
(provided while Global Chief Marketing Officer Leader, L'Oreal Group)
As a marketing professional managing a relentless business I am often left with little time to keep pace with the emerging digital marketing landscape in an efficient way. Brand Approved has become a trusted resource that facilitates meaningful interactions around the digital forefront that have been filtered to the degree that maximizes my schedule. Their discovery of new technologies, companies and practices have helped me grow as a marketing professional and their assistance of leaning my business more into the digital frontier has been immensely valuable.
Eddie Combs, SVP Marketing, Guitar Center
(provided while Chief Marketing Officer, Home Appliances/Durables, Sears Holdings)
Location: Location: Location: While I love living in Colorado, this does not allow me as much time to Network and learn from my Peers and new Digital companies. That is what Brand Approved does for me, allows me to very quickly network, learn and set up Beta tests to demystify new-fangled capabilities and determine if they become part of my tool kit! Love the camaraderie and most of all Brand Approved always respects the participants time and effort!
Laston Charriez, Senior Vice President, Americas Marketing, The Western Union Company
Brand Approved’s DNAs is knowing the companies and Brands that are doing the Next Great Work. Thus, they are invaluable in learning of great new opportunities and making the connections to make it happen.
David Rubin, Head of Brand, Pinterest
(provided while Brand Building Vice President, US Hair, Unilever)
Brand Approved has the pulse of the marketing industry - specifically on what it takes for brands to innovate in a constantly changing consumer landscape. With a keen eye for the sorts of companies - publishers, agencies, or innovative startups - that can help brand marketers stand out, they're an invaluable resource for those of us on the client side
Raman Sehgal, VP Client Strategy, Ahalogy
(provided while Brand Media Manager at Dannon)
Brand Approved are expert connectors. They've created a peer-to-peer network of blue-chip marketers, which allows executives to learn from each other in a professional and social environment. I recommend Brand Approved as a trusted resource for any brand marketer looking to shake things up.
Rafael Suilt, Head of U.S. Brand Strategy and Implementation, National Grid
Brand Approved has been a team of trusted advisors to Dstillery for more than four years and counting. In those years they have built a strong community of brands and have continuously helped us break new business and introduce new solutions to their network. They serve as an important piece of our sales and marketing strategy.
Andrew Pancer, Chief Operating Officer, Dstillery
After four plus years of trusted collaboration with the Brand Approved team, we can confidently say they have been the best source of quality partnerships for our organization. They take care and pride in the relationships they forge while delivering with high quality service and attention to detail. In short, they deliver and are a joy to collaborate with!
Amish Tolia, Co-Founder & Chief of Strategy, Pear
I can say definitively that Brand Approved has changed the face of marketing. By creating a non threatening, informal environment that holds strong to it’s foundation of marketers first, they’ve enabled conversations to take on a new breath of fresh air; far removed from the lame industry centric borathons. Rightfully deemed “marketing fight club” for it’s heir of underground coolness, they have also managed to stand out from the crowd by providing a first hand look into the spaces of organizations that are leading the way on innovation. May the journey continue.
Mark Burrell, Co-Founder, Tongal
With all the Jonny come lately marketing companies and ideas, Brand Approved helps build real relationships with value added partners that rise above the buzzword noise level. The conversations are always focused on building real solutions to market inefficiency through strategic partnerships. Not only have we built incredible partnerships in an incredibly short amount of time, but my team and I truly enjoy working with them.
Evan Burns, Founder & Chief Executive Officer, Olympia Media Group
Brand Approved is closely aligned with Brand Innovators – the largest community of brand side marketers in the US. Our network of client side executives actively attends and speaks at their premium level events that take place every month all over the country. Link to schedule of events.
Our Q&A’s with CMOs and other leading brand marketers are published weekly on Forbes
